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The ASDW, The Association of Small Direct Wine-Merchants, will be holding its annual tasting on 25th March 2009 once again at the Atlas in Fulham, for press, trade, and invited private clients, with over 100 great wines to taste.
One of the invited members of the press, Tim Atkin, wine critic of The Observer Magazine, was the first to write a piece on the inaugural event:
"When the email arrived, I wasn't sure what to make of an invitation from the Association of Small Direct Wine Merchants. Had a group of vertically challenged importers banded together to stand on each other's shoulders like some vinous circus act? Or were they just referring to the diminutive size of their businesses when set alongside mail-order giants like Laithwaites and The Wine Society?
Most of the members are enthusiasts. By this, I don't mean the sort of people who bore you witless at parties about the Chateau Musar they had with dinner last night. These men and women are the real deal: genuine lovers of wine who can't help sharing their passion with other people. Most of the ASDW members know their suppliers personally and, in many cases, are the exclusive importers of their wines. In general they specialise in a single country or area, be it Spain, Italy, Australia, Champagne or regional France.
I wasn't crazy about all the wines at the ASDW tasting, but the average quality was high. More to the point, most of the wines were new discoveries, rather than the me-too brands that occupy so much retail shelf space. All of the merchants have websites and are happy for you to mix and match your own cases from their lists. Delivery charges vary from company to company, so check online."
Press & Trade: 11:00 > 17:00
Invited clients: 18:00 > 20:00
The Atlas
16 Seagrave Road
Fulham SW6 1RX
Tel: 020 7385 9129
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One of the invited members of the press, Tim Atkin, wine critic of The Observer Magazine, was the first to write a piece on the inaugural event:
"When the email arrived, I wasn't sure what to make of an invitation from the Association of Small Direct Wine Merchants. Had a group of vertically challenged importers banded together to stand on each other's shoulders like some vinous circus act? Or were they just referring to the diminutive size of their businesses when set alongside mail-order giants like Laithwaites and The Wine Society?
Most of the members are enthusiasts. By this, I don't mean the sort of people who bore you witless at parties about the Chateau Musar they had with dinner last night. These men and women are the real deal: genuine lovers of wine who can't help sharing their passion with other people. Most of the ASDW members know their suppliers personally and, in many cases, are the exclusive importers of their wines. In general they specialise in a single country or area, be it Spain, Italy, Australia, Champagne or regional France.
I wasn't crazy about all the wines at the ASDW tasting, but the average quality was high. More to the point, most of the wines were new discoveries, rather than the me-too brands that occupy so much retail shelf space. All of the merchants have websites and are happy for you to mix and match your own cases from their lists. Delivery charges vary from company to company, so check online."
Press & Trade: 11:00 > 17:00
Invited clients: 18:00 > 20:00
The Atlas
16 Seagrave Road
Fulham SW6 1RX
Tel: 020 7385 9129
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